Public Relations Specialist
Position Location: Boston, MA

PURPOSE AND SCOPE:

Reporting to the Senior Marketing Communications Manager, the Public Relations Specialist will be responsible for writing press releases, success stories, white papers, and presentations, with a strong emphasis on media relations, analyst relations, and customer relations. The PR Specialist will be expected to develop ideas for public relations campaigns as part of an integrated marketing communications program, and will occasionally write marketing communications, including conference materials and Web content. Ideal position for a versatile, resourceful PR professional able to write clearly about technology topics, with the organizational skills to manage multiple projects, priorities, and deadlines.

PRINCIPAL RESPONSIBILITIES:

• Generate creative ideas for public relations campaigns
• Pitch story ideas to national trade media, print and online; manage media relations
• Cultivate client relationships and develop ideas for leveraging client accomplishments
• Cultivate and manage relationships with major industry analysts
• Research and secure nationally-known speakers for corporate conferences; manage speaker logistics, working closely with Corporate Events team
• Write & distribute press releases, customer success stories and white papers; create press kits
• Interview clients for press releases and success stories
• Create presentations, collaborating with customers and senior executives
• Track industry issues and trends
• Occasionally travel to trade shows and industry conferences

EDUCATION:

Bachelor’s degree in Marketing, Communications, English, or related field

 EXPERIENCE:

• 3 to 5 years of Public Relations experience in higher education or technology
• Agency experience a plus, particularly with technology or higher education clients
• Experience with media and analyst relations, pitching story ideas, speaker inquiries

SPECIAL SKILLS:

• General knowledge of PR software and/or contact management applications
• Proficient in Microsoft Office, Word, Excel, PowerPoint
• Presentation skills; public speaking experience a plus

MUST HAVES:

• Ability to multi-task, manage multiple priorities, and meet multiple deadlines
• Ability to work well both independently and as part of a team
• Excellent writing ability

DESIRED SKILLS:

• General knowledge of Internet technologies and enterprise software
• Experience in the higher education marketplace

To apply: Please send resume, cover letter and salary requirements to hr@jenzabar.net
Please reference job code Public Relations Specialist MA in the subject line of your email application.

No phone calls or agency resumes please.

We are not able to relocate candidates for this position. Unrestricted US work authorization required.

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